Maestro Media manages admissions for schools, apprentice training centres (CFAs), and training organisations. The team onboards 4 to 5 advisors per week. With Eagr, co-founder Damien Smagghe got a quarter of his week back, and his managers coach 4 to 5 times faster.
Customer sheet
Client
Maestro Media
Sector
Admissions (Schools, Apprentice Training Centres)
On Eagr since
8 months
Teams
From 8-10 to 30 SDRs
Ready to get started?
“What Eagr clearly allowed us to do was to absorb this strong growth, which was new to us.”
Damien Smagghe
Co-founder, Maestro Media
The starting point: 4 to 5 new advisors per week
At Maestro Media, we onboard every week. With growth, it became 4 to 5 people per week.
Feedback was handled manually: listening to the call, writing the feedback, formatting it, sending it via message or in a 1:1. At that pace, it was no longer scalable.
“We said to ourselves: this is just not scalable. If each person has to take them individually, re-listen to every call, provide all the feedback… We needed something more standardized.”
Damien Smagghe
Co-founder, Maestro Media
Eagr does the same work on every call, based on Maestro Media's sales methodology and best practices. New hires built the habit from day one: they go read their feedback on their own. The top advisors champion the tool and spread it internally.
“It happens naturally. The feedback is so good, the tool is so clear and intuitive that the sales reps will inevitably use it.”
Damien Smagghe
Co-founder, Maestro Media
A playbook that addresses CPF and work-study programs
Selling training programs means talking about funding, CPF, and work-study programs. Maestro Media’s playbook was built around these topics.
We started from what Damien already had internally, then added Eagr’s best practices and sales research, including neuroscience. The result: a standardized sales methodology for the entire team, which the AI uses to score every call. For Damien, this work on the playbook was valuable in itself, even before the AI.
“Building the playbook, in itself, held tremendous value. You managed to standardize a sales method for us.”
Damien Smagghe
Co-founder, Maestro Media
Key takeaways
Feedback that is nothing like ChatGPT
“When you give the AI such specific context, along with great best practices, the feedback is night and day. If you paste your transcript into ChatGPT, it'll give you generic advice. Clearly, I was impressed.”
Damien Smagghe
Co-founder, Maestro Media
Relevant right from the first version
“V1 was already very relevant. We’ve probably done three iterations since the beginning, and each time, the feedback was spot-on.”
Damien Smagghe
Co-founder, Maestro Media
Top advisors train themselves
“It's very good advice. And being able to be autonomous, to train yourself: a high performer loves that.”
Damien Smagghe
Co-founder, Maestro Media
Coaching no longer depends on the founder
A quarter of the week reclaimed
Onboarding used to take up about a quarter of Damien's week, as the only one on the team carrying the sales expertise. That expertise and the best practices of the top advisors are now inside Eagr. The Director of Operations, who has a data and CRM background, uses it to provide quality sales guidance and is improving his own skills on these topics as well.
“It literally freed up 25% of my week. Now he can deliver guidance. Whether it's me or him, it makes no difference. In fact, it's even better with him: day-to-day, he spends more time with the teams than I do.”
Damien Smagghe
Co-founder, Maestro Media
Managers who coach 4 to 5 times faster
Maestro Media's managers spend 80% of their time on production and 20% on management. Instead of re-listening and writing feedback, which takes 10 to 15 minutes per advisor, they open Eagr, select 3 or 4 relevant calls, and send the review link.
“You quickly jump into Eagr, click 3 or 4 relevant calls, and you cut coaching time by 4 or 5. With 20% of their schedule, they manage to help the others. If they didn't have that, they would have zero coaching.”
Damien Smagghe
Co-founder, Maestro Media
Faster ramp-up
In a few months, Maestro Media handled 50 to 70 onboardings to scale up to a team of 30 SDRs. For Damien, without Eagr, onboarding would have been lower quality, and new hires would have taken much longer to hit quota.
“Without Eagr, it would have been much lower quality. We would have had reps taking much longer to ramp up and hit quota.”
Damien Smagghe
Co-founder, Maestro Media
“You don’t coach less, but it takes less time. It's like an athletic coach: they tell you to do push-ups, you already knew that, but they are the ones holding you accountable. It's leverage for your managers.”
Damien Smagghe
Co-founder, Maestro Media
Frequently Asked Questions
Does Eagr adapt to admissions for schools, apprentice training centers (CFAs), or training organizations?
Yes. Maestro Media's playbook integrates sector-specific topics, such as CPF and work-study programs. Call feedback is built directly on this playbook.
How much time does Eagr save managers?
At Maestro Media, the co-founder reclaimed 25% of his week, and managers prepare their coaching 4 to 5 times faster: they send 3 or 4 relevant calls analyzed in Eagr instead of re-listening and writing 10 to 15 minutes of feedback per advisor.
How is this different from pasting a transcript into ChatGPT?
Eagr evaluates every call against a sales methodology built with your team: your internal practices, Eagr's best practices, and sales research. With this context, the advice is precise and tailored to your business.
